ULTRAGRIP grip technology for goalkeeping, cross, racket sports, climbing and Pole

Climbing

Grip for hands on every hold.

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Cross

Grip for hands on bars, ropes and kettlebells.

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Goalkeeping

Grip for goalkeeper gloves, on every save.

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Pole

Grip on the Pole, from first spin to competition.

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Racket sports

Padel, tennis and beach tennis.

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POWER YOUR PRECISIONYOU x YOUBE BRAVEFOR PROTAGONISTSMADE BY ATHLETES, FOR ATHLETESGRIP FOR MORE CONTROL
THE ULTRAGRIP SPIRIT

6 a.m. It's cold. Nobody is watching. You go anyway. Not for a medal. For the sport.

HOLD ON.

WHERE GRIP DECIDES

Millions of hands. One grip.

15+ sports, one obsession: the hold.

Estimated players worldwide, rounded. Sources: FIFA Big Count (2006); ITF Global Tennis Report (2024, 106M) + FIP World Padel Report (Oct 2026, 40M); IFSC / Vertical Life (2019); IHF (c. 2016); Pole: IPSF estimate (2017); cross training: widely cited estimate (2–5M), lower bound shown.

OUR DNA · 2007 → 2027

From a lab in Paraná
to athletes everywhere.

  1. 2007 Novelty Partners is founded. The company behind ULTRAGRIP starts its journey.
  2. 2018–19 First prototypes. Grip for goalkeeper gloves and liquid magnesium.
  3. 2020 Lab and research. The adherent gel and the gloves formula take shape.
  4. 2020 ULTRAGRIP is born. Brand strategy and naming.
  5. 2022 The visual identity. The U, the blue and the mono type.
  6. 2022 Grip Gel launch. The adherent gel reaches athletes.
  7. 2023 Post-Workout launch. Into Pole. The Post-Workout cream is launched and ULTRAGRIP enters the Pole market.
  8. 2024 First exports. ULTRAGRIP crosses borders.
  9. 2024 New home in Campo Magro. From Curitiba to Campo Magro, Paraná.
  10. 2025 Chile and Germany. First international representation.
  11. 2025 First co-branding. International partnership with D3 Tape.
  12. 2026 Argentina. A new representative in South America.
  13. 2026 ULTRAGRIP stands on its own. Spin-off from Novelty, stronger e-commerce and the international channel useultragrip.com.
  14. 2027 New headquarters in Pinhais. The next chapter, in Paraná, Brazil.
WHO WE ARE

Turning science into performance.

Mission.

To be part of athletes' lives, bringing out their best performance every day. To be a brand that understands the essence of sport and, through our products, takes part in every athlete's achievements, whatever they may be.

To create innovative solutions, developed in our own lab, that give more control and confidence to everyone who plays sport, and to build with partners around the world a business that grows with every athlete, every store and every market.

Vision.

Sport unites, challenges and rewards. ULTRAGRIP is driven by sport. We were born to be a global brand and to be wherever sport calls us.

To always go further: to be a global reference in grip and in solutions that care for the performance of athletes and their equipment, as a Brazilian company present on every continent, innovating non-stop and growing alongside solid partners.

Values.

  1. 01
    Train hard.

    Innovation is born in the lab. Only what has been tested and proven goes to market.

  2. 02
    The athlete is our coach.

    Every decision starts with the real needs of those who play, from product to service.

  3. 03
    Fair play.

    Integrity and transparency in every relationship: with customers, partners, our team, animals and the planet.

  4. 04
    We play as a team.

    Distributors, retailers, suppliers and employees grow together with the brand.

  5. 05
    Scoreboard in sight.

    Clear goals, real data and accountability for results.

  6. 06
    We can always improve.

    The courage to open markets, create categories and go first.

  7. 07
    Made in Brazil, competing worldwide.

    International-standard quality, proud of where we come from.

THE GEAR

Your gear.
Your battle.

Every product, how to use it and its technical sheets.

EXPLORE PRODUCTS
PARTNERS

Our grip.
Your country.

Official partners in four countries, and room for more.

WHERE TO BUY · DISTRIBUTORS